Wazi Shoes are supporting local economies and fundis (Swahili for worker) in Tanzania by providing long term, appropriately paid employment. With 120 shoe fundis who make each pair of Wazi Shoes by hand, they use time-honoured techniques and bead work that ties tradition to modern style.
I worked closely with the Wazi team to help create brand identity taking photographs of their production process from the factory floor to the finished shoes providing a range of images for use in the marketing and promotion of their product.